Update 03/07/14: Fuse has announced that they will be streaming Gaga's gig LIVE on Thursday, March 13 at 11/10C on Fuse.tv. The concert will also air on broadcast television on March 29 at 10/9C on Fuse.
Lady Gaga has announced that she will be headlining the 2014 SXSW Festival in Austin, Texas next week. The gig, which is sponsored by the Born This Way Foundation, will be used to launch the Doritos Bold Missions campaign. Check out an excerpt of the announcement from FastCoCreate below and the full article at the source!
For starters, the brand's bringing Lady Gaga to town to headline the "#BoldStage" show on March 13th. But the only way for Little Monsters to land a ticket is to take up a bold challenge from the brand. Doritos is taking the SXSW opportunity to launch its new "Bold Missions" campaign which will use Facebook, Twitter and Vine to dare its fans to pull off a range of stunts and challenges in return for prizes. At SXSW, the prize is one of 2,000 tickets to see Gaga, and the missions include jumping from a 30-foot high platform to grab a dangling #BoldStage ticket, busk on the street using instruments Doritos provides to earn $10 in 10 minutes or less, and go up against roller derby pros while wearing an inflatable sumo wrestler suit.
Lady Gaga spoke about her involvement in the #BoldBravery campaign the "completely one-off set and experience" in a statement to Rolling Stone, saying:
The ARTPOP performance at SXSW will be a completely one-off set and experience. I’ve been dreaming of this moment. It’s all about the music and the connection with the crowd, and I want the audience in Austin to see me live in a way I never have before. I love theatrics, but I started out singing at a piano with a Bud Light in a bikini. Performing at Stubb's is a real blast from my past, I can’t wait to celebrate with the audience how far music can go when we believe and stick together. It’s moments like these that I live for.
There are personal brave moments when you face one person, and brave moments that help change the world, when you face many. Both are equally as important. My bravest acts have been the conceptual choices I’ve made when writing music. Whether I’m fighting for equal rights with Born This Way or fighting for creativity and art with ARTPOP, I’m always aware of the many I will face in opposition. With ARTPOP, I hope to inspire the audience at SXSW to cherish their individual talents. This simple act keeps music and art alive in a very commercial world.