Coty Inc., a leading global beauty company, officially announced today the signing of international and multifaceted artistic force Lady Gaga to develop and market her first-ever signature fragrance.

Having sold more than 13 million albums and 52 million singles worldwide, Lady Gaga is one of the most influential celebrities and powerful musicians today, making the artist the most recent dynamic addition to Coty’s portfolio of celebrity partnerships. Known for her larger than life persona, Lady Gaga’s fragrance will be a seamless extension of her combined talent for music, video, fashion and art.

The creation of a fragrance ultimately will allow Lady Gaga to intimately connect with her fans on a global scale. “Lady Gaga’s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers,” declared Bernd Beetz, Chief Executive Officer, Coty Inc.

“Coty is recognized as a world leader in celebrity fragrance. Globally, Coty’s leadership in celebrity fragrance is undisputed,” said Beetz. “We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way.”

The yet-to-be named fragrance line is expected to launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Company’s Coty Beauty division in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga team.

“The marketing behind Lady Gaga’s fragrance will be unprecedented and groundbreaking,” said Steve Mormoris, Sr. V.P. of Global Marketing for Coty Beauty. “We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga’s overall artistic sensibility,” said Mormoris.

Marketing plans for the fragrance are currently in development.

Additional information will be announced closer to the launch. Financial terms of the agreement were not disclosed.

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Hey little monsters, you’ve been nominated by Lady Gaga to appear in an upcoming issue of V Magazine! Now, let’s see how Gaga-fied you can get! From now until Thanksgiving Weekend (November 28), send your most outrageous Gaga-inspired looks (in hi-res 300 DPI) to littlemonsters@vmagazine.com for a chance to appear in V69, on newssstands 01.11.11.

For Official Terms, click here

On Thursday (November 4), Lady Gaga won big at the 2010 Billboard Touring Awards, which hand out prizes based on global box-office numbers reported to the music trade publication Billboard.

Lady Gaga, who is projected to gross nearly $200 million once her long-running Monster Ball Tour wraps up, took home the Breakthrough Award as well as the Concert Marketing & Promotion Award. Virgin Mobile served as the singer’s official sponsors for the American and Canadian legs of her trek.

Source: MTV News

One of the world’s most flamboyant and individual performers will be joining our A-list line up this December as Lady Gaga takes to the stage in London – and seven other Madame Tussauds attractions around the world. In the biggest and most ambitious figure launch in our history each attraction will reveal a different portrayal of Lady Gaga on the very same day.

We have selected eight very distinct Lady Gaga styles, working with her favourite designers to ensure the looks are spot on. Details of which city will feature which Gaga are being kept tightly under wraps, so fans will have to wait until launch day to find out which Lady Gaga will be wearing their favourite outfit.

The styles being worked on are:

Lady in Lace – Alex Noble lace body stocking and Philip Tracey face mask topped off with Marie Antoinette style ‘fro. As seen at The Brit Awards 2010
Telephone – Phillip Tracey telephone hat teamed with a black Armani coat, flared trousers and towering heels. As seen on Friday Night with Jonathan Ross March 2010
Harlequin – Black Marjan Pejoski Body suit with oversized black neck fluff and sleek, super straight platinum hair. As seen at Grand Intercontinental Hotel Seoul, South Korea
Kinky Boots – Short black Bruno Pieters leather body suit cut away to reveal black lace bra, quirky “disc” hat and thigh high black boots. As worn at the Hakkasan restaurant, London in April 2009
Mini Mouse – Off one shoulder black latex body suit with long straight hair topped off with “mini mouse” style buns. As seen at the BBC Radio 1 studios, London
Hair Hat – Gaga’s own blonde locks splayed out into a huge sunhat teamed with black see through net dress. As seen at the Consumer Electronics Show, Las Vegas
Wired “wing” dress with lightning “eye” – Short black Orschel-Read strapless dress with wired, thigh high patent boots and black lightning stripe make up over one eye Orschel-Read as worn on the Wetten Dass..? gameshow, Germany in November 2009
Big Hair – Towering purple hair piece atop waist length plantinum locks, with nude Maison Martin Margiela bodysuit, white blazer and huge platforms. As seen outside Phoenix Hotel, Copenhagen, Denmark, July 2009

“We’re very excited about Lady Gaga’s imminent arrival in Madame Tussauds London”, said our PR Manager Liz Edwards. “As one of the biggest and most unique talents in the world, she is the perfect subject for the biggest figure launch in Madame Tussauds’ history. All of the styles being worked on are classic Gaga and we’re sure British fans will be delighted with her London look when we unveil it next month.”

All of the figures are being worked on simultaneously by a huge creative team at Merlin Studios in West London. Each figure was first perfectly sculpted in clay before being moulded in wax. A team of expert artists then accurately recreate colour and skin tones, replicating every freckle, mole and dimple, before the make-up, artists, hairdressers and stylists finish off the look. The painstaking process will take four months to complete at a cost of £150,000 per figure adding up to a cool £1.2m.

The figures will be featured in attractions in London, Amsterdam, Berlin, New York, Hollywood, Las Vegas, Shanghai and Hong Kong and all will be revealed on 9th December 2010.

Cher recently spoke to OK! Magazine about Gaga, check out what she said below:

Everyone who went before me is an influence for me and everyone who comes after is influenced by me. I just saw the Vanity Fair cover of her and she can be really beautiful and serene when she wants to be. It’s great that she’s doing all these things and expressing herself. People have been really down on her but she’s an artist – art is supposed to make people think and talk and you don’t have to like it, it’s none of your business.