Lady Gaga will be performing at the 2014 SXSW Festival in Austin, Texas tonight! The gig, which is sponsored by the Born This Way Foundation, will be used to launch the Doritos Bold Missions campaign. The concert will be streamed LIVE on Fuse starting at 11/10C on Fuse.tv. The concert will also air on broadcast television on March 29 at 10/9C on Fuse.
Lady Gaga spoke about her involvement in the #BoldBravery campaign the "completely one-off set and experience" in a statement to Rolling Stone, saying:
The ARTPOP performance at SXSW will be a completely one-off set and experience. I’ve been dreaming of this moment. It’s all about the music and the connection with the crowd, and I want the audience in Austin to see me live in a way I never have before. I love theatrics, but I started out singing at a piano with a Bud Light in a bikini. Performing at Stubb's is a real blast from my past, I can’t wait to celebrate with the audience how far music can go when we believe and stick together. It’s moments like these that I live for.
There are personal brave moments when you face one person, and brave moments that help change the world, when you face many. Both are equally as important. My bravest acts have been the conceptual choices I’ve made when writing music. Whether I’m fighting for equal rights with Born This Way or fighting for creativity and art with ARTPOP, I’m always aware of the many I will face in opposition. With ARTPOP, I hope to inspire the audience at SXSW to cherish their individual talents. This simple act keeps music and art alive in a very commercial world.
Following her headlining performance at the Doritos #BOLDSTAGE, Lady Gaga will deliver the keynote address at SXSW on March 14. According to Billboard, the keynote, will be led by John Norris of Fuse. Gaga is the first female in over 15 years to lead this event and it will be streamed live starting at 11am central.
This post will be updated with photos, videos and more from Gaga's trip at SXSW, so stay tuned!
03/13/14 -- Fuse and Doritos Present: Lady Gaga LIVE from the SXSW #Boldstage
Update: Lady Gaga rehearsed a portion of her set at the #Boldstage at 1pm. She rehearsed Aura, Jewels 'N Drugs, Swine, Dope, Bad Romance, and Gypsy! Rehearsals ended so Gaga could tape her Jimmy Kimmel Live appearance, which will air at 11:35/10:35c on ABC.
Gaga posted rehearsal photos on her LittleMonsters.com profile! Check them out:
Jewels 'N Drugs
Missed the show? Check out the broadcast premiere on March 29 at 10/9C on Fuse.
03/14/14 -- Lady Gaga Delivers the SXSW Keynote Address with John Norris