Lady Gaga took to Twitter Friday morning to announce that she has played her new album for her label, and that she will be revealing the title of her new album in September. This will be Gaga’s 4th studio effort, and is expected by fans to drop with her upcoming fragrance, which is rumored to be released right before the 2012 holiday season.

With rumored collaborations with Zedd, who joined Gaga on the Asian leg of her Born This Way Ball Tour last month. And confirmed collaborations with Born This Way producers, DJ White Shadow, Fernando Garibay, and RedOne, this project is sounding like it could be her best yet!

Nick Knight has unveiled exclusive unseen footage from the Lady Gaga Born This Way video as a thank you for the continued support of SHOWstudio. Nick has already released amazing technicoloured stills on Instagram, and GIFs on the SHOWstudio Tumblr, but now all the glorious remaining silent footage is revealed! Watch it now!

Lady Gaga arrives by private jet at Auckland Airport for a series of concerts in New Zealand. Later that day she arrived at the Stamford Plaza Hotel and took some photos with her fans.

Photographer and director Nick Knight has just posted the first unreleased images of the ‘Born This Way’ music video via his personal Instagram account. There are more unreleased images to come…

What are your thoughts on the first image? Leave a comment below!