Photographers Mert Alas and Marcus Piggott recently spoke with Style.com about working with Gaga for Versace's Spring/Summer 2014 campaign. When asked how the first image came to be released last November, Mert Alas admitted that it was actually leaked by him -- with Donatella's permission, of course. The photographer explains, "It was the middle of the night, and I was talking to Donatella, and I said, “Donatella, when can I put the photo on Instagram? What’s the release date for the campaign?” And she said to me, “Just do it now.” So it was a leak, but had approval from darling Donatella."
Coming up with the concept for the shoot was hard. "She’s been every kind of monster," Alas recalls. That is until Donatella told them that Gaga had a track on ARTPOP named after her. Everything made sense after that. “Oh, my God. This is it! She’s Donatella! She’s got to be Donatella!”.
How did Gaga react to the final photos? "She loved it," Marcus adds "She was so much fun," Mert continues. "We listened to the song “Donatella” so loud on set, and on one side there was Donatella, and on the other side was Donatella. At one point, I said, “I think we should do the hair like this.” And then Gaga said, “Would Donatella wear it like that?” And Donatella said, “Yes, she would wear it like that.”