LITTLE MONSTERS UNITE, THE JOURNEY CONTINUES…
THE BORN THIS WAY BALL
STARRING LADY GAGA
5-time Grammy Award winner LADY GAGA is set to make her triumphant return to the stage with her Born This Way Ball. In this brand new tour, Gaga will perform her latest album Born This Way as well as music from both The Fame and The Fame Monster. The Born This Way Ball, produced globally by Live Nation, will begin on April 27th, 2012 in Seoul, South Korea, and will travel the globe including cities that Gaga has never played before.
Lady Gaga’s last tour – The Monster Ball – captivated audiences around the globe, receiving rave reviews in every city. The Sun called it “the best live show you will see this year,” and the Pollstar Concert Industry Awards named it the Major Tour of the Year.
“The Haus of Gaga and I have worked for months conceiving a spectacular stage,” said Mother Monster. “THE BORN THIS WAY BALL is an Electro-Metal Pop-Opera; the tale of the Beginning, the genesis of the Kingdom of Fame. How we were birthed and how we will die celebrating.”
The Born This Way Ball will be Lady Gaga’s first tour since the release of her album Born This Way, which has sold nearly 6 million copies worldwide since its release in May 2011. The album is the follow-up to back-to-back Grammy Award-winning albums 2009’s The Fame Monster, and 2008’s The Fame. Combined, The Fame and The Fame Monster have sold 15 million albums worldwide, while Lady Gaga’s hit singles have combined sales of over 65 million worldwide.
Gaga was named Forbes’ Most Powerful Woman in the World 2011 and was included in Time’s annual “The 2010 Time 100″ list of the most influential people in the world. With over 2.2 billion combined views of all her videos online, Lady Gaga is one of the biggest living people on Facebook with over 47 million ‘likes’ and is #1 on Twitter with nearly 19 million followers. Lady Gaga is the only artist in the digital era to top the 5 million sales mark with her first two hits.
Check out the first 11 dates for the tour below:
April 27, 2012 – Seoul, South Korea – Olympic Stadium (On sale TBC)
May 2, 2012 – Hong Kong – Asia World Arena (On sale Feb 27 at 10am)
May 10, 2012 – Tokyo, Japan – Saitama Super Arena (On sale Mar 11 at 10am)
May 28, 2012 – Singapore – Indoor Stadium (On sale Feb 27 at 10am)
June 7, 2012 – Auckland, New Zealand – Vector Arena (On sale Feb 17 at 9am)
June 13, 2012 – Brisbane, Australia – Brisbane Entertainment Centre (On sale Feb 17 at 9am)
June 20, 2012 – Sydney, Australia – Allphones Arena (On sale Feb 17 at 9am)
June 21, 2012 – Sydney, Australia – Allphones Arena (On sale Feb 17 at 9am)
June 27, 2012 – Melbourne, Australia – Rod Laver Arena (On sale Feb 17 at 9am)
June 28, 2012 – Melbourne, Australia – Rod Laver Arena (On sale Feb 17 at 9am)
July 7, 2012 – Perth, Austrailia – Burswood Dome (On sale Feb 17 at 9am)
Gaga confirmed on Twitter that the world tour would feature 110 dates throughout 2012 and 2013. The tour is set to hit Europe in August, followed by Latin America near the end of the year — presumably right before she releases her new album, which is penciled in for a release this Fall. Lady Gaga will return to the United States in January 2013, with dates running until March.
In other tour related news, according to technology website, Wired, Gaga is in talks with SonicNotify, an innovative startup that embeds inaudibly high-pitched audio signals within music or any other audio track:
“With Sonic, we can unlock anything that your iPhone or Android can do, as long as the SonicNotify SDK is built into an app that’s running in the background on your phone. For example, some of the stuff we’re doing with Gaga is when she is performing, mid-set, everyone in the arena gets a notification which lets them choose which song she plays for her encore,” said Jesse Israel, co-founder of Cantora Records + Labs.
“We can also target sections through radius with frequencies, so we can have Section C’s phones turn into purple hearts, while Section F on the other side of the arena has red squares,” Israel added.